“Food and Beverage Licensing Stays Hot” – Stephen Reily featured in License Global Magazine Again
IMC Licensing
August 22, 2024
Consumers spend more time, more often, with food and beverage brands, which puts them among the most impactful, long-term licensing partnerships. Stephen Reily, IMC’s CEO and Co-Founder, is once again featured in License Global Magazine as he discusses why familiarity and frequency of interaction with a brand are the biggest drivers of licensing success. In the story he references two of IMC’s food and beverage licensing deals that illustrate how these brands can create long-term programs. Southern Comfort Eggnog, a partnership with HP Hood, has been in market for over 20 years. And Sweet Baby Ray’s flavored beef jerky, a partnership with Bridgford Foods, has delivered over a billion dollars in sales and is currently in it’s 17th year in market.
Check out this article, “Food and Beverage Licensing Stays Hot,” along with the rest of the issue here.
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