Case Studies

Southern Comfort's Holiday Spirit

Southern Comfort was looking for ways to enhance their brand’s “mixability” and broaden their flavor profile. Our research indicated that Southern Comfort was most popular during the holiday season, so we partnered the spirits brand with a national dairy company, HP Hood, to create the best-selling premium eggnog in the country. The product was nonalcoholic which allowed us to get brand placement in channels that were traditionally forbidden. Because it also tasted best when mixed with Southern Comfort whiskey, retailers were inspired to sell the two products together. The partnership generated millions of impressions and much holiday cheer.