Case Studies

Tidy cats makes scents

Tidy Cats litter brand was looking to elevate fragrance within their portfolio, while at the same time the leading fragrance brand was looking to extend their equity into new product categories. We connected the two brands to bring new Tidy Cats SKUs that utilized the popular fragrance brand. We supported the development process to ensure the scents met brand expectations, as well as the advertising efforts that leveraged both brand identities into one consumer experience. The companies signed a deal and launched two new fragrances and the ongoing relationship is still generating big returns. We call that “big-to-big”.