Case Studies

Bug Killer Spreads Wings

Our client, a leading pest control brand, wanted to extend their brand into additional product categories. We partnered them with PIC Corporation, a pest control consumer goods company. We worked with PIC to introduce new product forms for the pest control brand. That product is now the #6 IRI item in unit sales. The relationship has now grown into 13 SKUs on the shelf including fly ribbons, fly traps, fruit fly traps, wasp traps and moth traps. PIC was able to offer their consumer new products through the trustworthiness of the pest control brand name. And in turn, the brand was able to increase its ranking among competition within the category.