The 5 Pillars of Successful Licensing
The potential for licensing a brand is exciting! When we speak with marketers and brand owners about licensing their brand,…
May 20, 2025
Services
DEAL NEGOTIATION & CONTRACT EXECUTION
Handling deals isn’t for the faint of heart. Because it’s not simply about “going deep” or “sweating the details.” It’s more than hammering out something that works, or solving problems, or finding the common ground. In fact, those ought to be table stakes. Because frankly, the way we see it, putting smart deals together demands something most firms can’t deliver on. They demand fortitude.
To these ends we have a unique approach. We call it Convergent Creativity. Which means we apply our innovative, solution-driven practices towards achieving a shared, pragmatic, and successful goal for our licensee partners. For us, there’s no one-size-fits-all answer. Every solution has to be custom, every solution needs to be fair, and every solution needs to be forged together.
Our commitment is to helping our clients get the best possible licensing agreement and contract. We’ll always do it at their sides and with a smile . . . but we’ll also make sure we’ve got their backs. We’re qualified. We know the territory. We’ve got the experience and the chops. And we’re sharp and inventive when it comes to working through the complex stuff. We always get it done, and we always get it done with purpose, discipline, precision, and resolve.
Bottom line: Until it’s done right, we don’t — and we won’t — quit.
Our services include:
