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Services

We Specialize In
POSSIBILITY.

Our expertise is product licensing and brand extension deals, with an emphasis on strategy, licensee identification, contract negotiation and program management. Since 1997, we’ve helped generate over $6 billion in sales of new products while elevating a wide spectrum of brands.

our clients

Our partners in imagination.
(aka Companies we’ve worked with.)

Big ideas made bigger through solid brand connections.

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case studies

Tabasco

When we start working with our brand licensing partners, we ask them to tell us everything about their business and their consumer base.

The IMC blog

The latest news about your industry, our industry, and more.

  • Everyone’s Shopping, but No One is Taking Risks

    Licensing is always complicated by the number of different parties required to get a branded product into a consumer’s hands…

    Stephen Reily

    December 5, 2023

  • Building a new Licensing Program? Why the Agency Model May be Right for You

    The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

    Julie Brown

    October 31, 2023

  • IMC believes continuing education is such an important tool to keep abreast of the ever-evolving licensing industry. After nine months…

    IMC Licensing

    November 29, 2023

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contact us

we love to listen.

Are you interested in licensing your brand? Do you have a quick question and want to schedule a 15-minute introductory call?