Making Great Products Happen
Representing a roster of iconic Fortune 500 brands and a strong reputation for quality and integrity, IMC has developed licensed products that have generated more than $3 billion in sales since its founding in 1997.
We are service oriented, we like to have fun, and we love working with great partners. If you need help with licensing give us a call, we would love to partner with you!
Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of…
It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management. The high level and more obvious sections of the contract are usually…
Today, most businesses prefer not to guarantee results in a contract — let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts. How to calculate Guaranteed Minimum Royalties (GMRs). The industry standard Guaranteed…
Inevitably one of the first questions asked is how much will we earn in royalty revenue. As an industry expert I wish I could rattle number off and answer this question but unfortunately, I typically go with the over used…
Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk way to enter into a new category. Regardless of which way you feel, brand owners can help mitigate their risk…
One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped at the chance to explore the show. Having moved to Colorado a year and a half ago, I have a…
