The 5 Pillars of Successful Licensing
The potential for licensing a brand is exciting! When we speak with marketers and brand owners about licensing their brand,…
May 20, 2025
IMC is a top global brand licensing agency, and we’re all about making connections. Connections between people and connections between brands. That’s where magic happens and the big ideas begin.
Our expertise is product licensing and brand extension deals, with an emphasis on strategy, licensee identification, contract negotiation and program management. Since 1997, we’ve helped generate over $6 billion in sales of new products while elevating a wide spectrum of brands.
Big ideas made bigger through solid brand connections.
When we start working with our brand licensing partners, we ask them to tell us everything about their business and their consumer base.
The latest news about your industry, our industry, and more.
Are you interested in licensing your brand? Do you have a quick question and want to schedule a 15-minute introductory call?