The 5 Pillars of Successful Licensing
The potential for licensing a brand is exciting! When we speak with marketers and brand owners about licensing their brand,…
May 20, 2025
You’ll notice right away how robustly we manage and optimize a licensing program. Once we have connected you with the perfect licensee, you remain our focus. We’re in it for the long haul, and with conviction. We work closely with both parties to make sure every dollar is accounted for and that all licensees are in compliance with their agreements. That attention to detail enhances the long-term value of the programs we build with you and your brand, ensuring that not just products and campaigns reach their full promise, but that the partnership itself maximizes its potential.
Our services can include:
A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.