Lamaze International Appoints IMC as Global Licensing Agency
Lamaze International, a nonprofit organization and trusted global leader in ensuring all parents make confident and informed decisions for over…
May 25, 2023
You’ll notice right away how robustly we manage and optimize a licensing program. Once we have connected you with the perfect licensee, you remain our focus. We’re in it for the long haul, and with conviction. We work closely with both parties to make sure every dollar is accounted for and that all licensees are in compliance with their agreements. That attention to detail enhances the long-term value of the programs we build with you and your brand, ensuring that not just products and campaigns reach their full promise, but that the partnership itself maximizes its potential.
Our services can include:
A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.