News/Blog

IMC News/Blog

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  • IMC Licensing To Help SilverSneakers Engage More Seniors In Healthy Activities

    SilverSneakers® by Tivity Health®, the nation’s leading fitness program for older adults, has appointed IMC Licensing as its exclu...

    IMC Licensing

    January 4, 2023

  • Brand Licensing and NFTs: A Great Idea, For a Few

    Almost every industry in America has been wondering what it should do about NFTs, and the brand licensing industry is no exception...

    Stephen Reily

    December 8, 2022

  • IMC’s Licensing Deal Negotiation & Contract Execution Services

    At IMC, we believe that negotiating and executing licensing deals requires a unique approach. Our deals aren’t hammered out b...

    Julie Brown

    October 31, 2022

  • Licensing: Bobbleheads or Brand Marketing?

    Brand licensing is brand marketing. It’s that simple. We live in a marketplace where brands dominate. And then extend themselves w...

    Stephen Reily

    September 7, 2022

  • That’s a wrap on Licensing Expo 2022

    It’s been just two weeks since we attended Licensing Expo 2022 and we’re still reveling in the excitement of seeing our colleagues...

    Julie Brown

    June 8, 2022

  • Is Your Brand Ready for Licensing?

    Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...

    Julie Brown

    May 19, 2022

  • Lessons from 25 years of Brand Licensing

    IMC Licensing just turned 25, an anniversary that offers a good time to take stock on everything we’ve done and learned since 1997...

    Stephen Reily

    April 7, 2022

  • IMC Licensing Named Top 20 Global Licensing Agent

    IMC Licensing is thrilled to be recognized on License Global‘s Top 20 Global Licensing Agent List. We’re honored to have our...

    IMC Licensing

    March 18, 2022

  • Trends in Royalty Rates and Guarantees

    Signs of economic recovery are emerging. As we’re eager to move on from the pandemic, companies are still managing many of i...

    Julie Brown

    February 25, 2022