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IMC News/Blog

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  • IMC Licensing Once Again Named a 2023 Top Global Licensing Agent

    Brand licensing agency IMC Licensing is honored to be certified once again as a 2023 Top Global Licensing Agent by License Global,...

    IMC Licensing

    May 11, 2023

  • Why IMC: Our Unique Difference Told Through Our Case Studies

    We recently refreshed the case studies on our website, and it reminded us of our love for these programs and what sets IMC apart f...

    IMC Licensing

    April 20, 2023

  • #1 Marketing Trend for Brand Licensing in 2023: Let Influencers Do Your Talking

    Whether you call it Influencer Marketing, User-Generated Content, or Content Creation, partnering with real people who can share r...

    Stephen Reily

    February 9, 2023

  • IMC Licensing To Help SilverSneakers Engage More Seniors In Healthy Activities

    SilverSneakers® by Tivity Health®, the nation’s leading fitness program for older adults, has appointed IMC Licensing as its exclu...

    IMC Licensing

    January 4, 2023

  • Brand Licensing and NFTs: A Great Idea, For a Few

    Almost every industry in America has been wondering what it should do about NFTs, and the brand licensing industry is no exception...

    Stephen Reily

    December 8, 2022

  • IMC’s Licensing Deal Negotiation & Contract Execution Services

    At IMC, we believe that negotiating and executing licensing deals requires a unique approach. Our deals aren’t hammered out b...

    Julie Brown

    October 31, 2022

  • Licensing: Bobbleheads or Brand Marketing?

    Brand licensing is brand marketing. It’s that simple. We live in a marketplace where brands dominate. And then extend themselves w...

    Stephen Reily

    September 7, 2022

  • That’s a wrap on Licensing Expo 2022

    It’s been just two weeks since we attended Licensing Expo 2022 and we’re still reveling in the excitement of seeing our colleagues...

    Julie Brown

    June 8, 2022

  • Is Your Brand Ready for Licensing?

    Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...

    Julie Brown

    May 19, 2022