News/Blog

IMC News/Blog

The latest news about your industry, our industry, and more.

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  • Is Your Brand Ready for Licensing?

    Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...

    Julie Brown

    February 14, 2024

  • Promotion announcement

    IMC is excited to announce the promotion of Jacky Kuerzi to the role of Director of Client Services....

    IMC Licensing

    February 7, 2024

  • Licensing Trends to Watch in 2024 

    2023 brought us lots of surprises. The almost guaranteed recession didn’t actually come to fruition, despite the prolonged hike in...

    Jacky Kuerzi

    January 9, 2024

  • Everyone’s Shopping, but No One is Taking Risks

    Licensing is always complicated by the number of different parties required to get a branded product into a consumer’s hands – at...

    Stephen Reily

    December 5, 2023

  • IMC believes continuing education is such an important tool to keep abreast of the ever-evolving licensing industry. After nine mo...

    IMC Licensing

    November 29, 2023

  • Fewer, Bigger, Better. Stephen Reily Featured in License Global Magazine

    Fewer, Bigger, Better. This is IMC’s approach to licensing as our CEO and Co-Founder, Stephen Reily, evolved with the industry ove...

    IMC Licensing

    August 29, 2023

  • Debunking Corporate Brand Licensing Myths

    Debunking licensing myths is a familiar topic of conversation for the IMC team. From prospective client pitches to onboarding a cl...

    Julie Brown

    August 17, 2023

  • Licensing Expo 2023 Recap: We’re Back! 

    This show is always an industry favorite, but this year just seemed so much better!...

    Jacky Kuerzi

    June 22, 2023

  • Lamaze International Appoints IMC as Global Licensing Agency 

    Lamaze International, a nonprofit organization and trusted global leader in ensuring all parents make confident and informed decis...

    IMC Licensing

    May 25, 2023