services

Strategy Development

Our relentless desire to wade into the weeds and discover insights escapes less-disciplined companies. That commitment to developing thoughtful strategy development will contribute more to your success than anything else. As a result, you can enter development with a clear and ownable platform that leads to sustained, impactful solutions. Better yet, you’ll have a roadmap to help prioritize your goals while building consensus.

Our services can include:

IMC logo

related articles

  • Royalty Accounting – Guaranteed Minimum Royalties (GMR)

    Guaranteeing results for any business certainly comes with risks, but guaranteeing sales in an inflated economy is even more audacious.…

    IMC Licensing

    June 20, 2024

  • Licensing Expo 2024: What a Show!

    Last week the IMC team took our annual trip to Las Vegas to attend the world’s largest licensing tradeshow, Licensing…

    Jacky Kuerzi

    May 30, 2024

  • Licensee’s Feeling the Pressure to Adapt to Sustainable Business Practices

    By now, sustainability is more than a corporate buzzword or trend—it is a priority more than ever as it reflects…

    Julie Brown

    March 28, 2024

  • Building a new Licensing Program? Why the Agency Model May be Right for You

    The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

    Julie Brown

    October 31, 2023

  • IMC’s Stephen Reily Shares Why Licensing Works for Corporate Brands

    IMC believes in the power of licensing for our corporate clients, which reaches far beyond the royalty revenue.

    IMC Licensing

    May 17, 2024

Cropped shot of Tabasco Bottle

case studies

tabasco

A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.