Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency
December 12, 2024
Duluth Trading Co. (Duluth), the national retailer and lifestyle brand of men’s and women’s workwear, casualwear, outdoor apparel and accessories,…
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Food for Thought (on Food and Beverage Licensing)
October 18, 2024
Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and…
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5 Ways to Evaluate a Potential Licensee
September 17, 2024
Utilizing licensing to expand your trademark into other product categories can be rewarding to your bottom line and strengthen your…
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“Food and Beverage Licensing Stays Hot” – Stephen Reily featured in License Global Magazine Again
August 22, 2024
Consumers spend more time, more often, with food and beverage brands, which puts them among the most impactful, long-term licensing…
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Thank You Trademark Owner!
Thank You for getting in touch Thanks for contacting us! One of our colleagues will get in touch with you…
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Thank You Manufacturer!
Thank You for getting in touch Thanks for contacting us! One of our colleagues will get in touch with you…
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“Forever” Partnerships in Food & Beverage Licensing
August 14, 2024
Traditionally, licensors do not want to grant long contract terms to licensees. It deprives the licensor of both the ability…
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Royalty Accounting – Guaranteed Minimum Royalties (GMR)
June 20, 2024
Guaranteeing results for any business certainly comes with risks, but guaranteeing sales in an inflated economy is even more audacious.…
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Licensing Expo 2024: What a Show!
May 30, 2024
Last week the IMC team took our annual trip to Las Vegas to attend the world’s largest licensing tradeshow, Licensing…
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IMC’s Stephen Reily Shares Why Licensing Works for Corporate Brands
May 17, 2024
IMC believes in the power of licensing for our corporate clients, which reaches far beyond the royalty revenue.