Case Studies

Sweet Baby Ray's Beefs Up Jerky

On behalf of Walmart, we approached Sweet Baby Ray’s about a partnership involving Bridgford Foods Beef Jerky. At the time Sweet Baby Ray’s only made barbeque sauce, but this partnership would allow them to introduce their beloved flavor in a new product form. Over the course of the partnership new flavors have been introduced and the partnership continues to innovate. We have supported the growth of the program beyond Walmart into grocery stores. Sweet Baby Ray’s has grown to be the number one barbecue sauce in the US, while Sweet Baby Ray’s beef jerky has become the number two beef jerky brand in the market.