IMC Licensing

IMC Recognized Again as a Top 20 Global Licensing Agent

IMC Licensing is proud to announce that we have been recognized as a 2026 Top Global Licensing Agent by License…

Comfortably Different: Duluth Trading and Southern Comfort Drop Limited-Edition Buck Naked® Underwear

Smooth, easygoing comfort for your glass and your bottom! IMC is excited to announce a new limited-edition collaboration with our…

Sioux Honey Cooperative Taps IMC Licensing to Sweeten Sue Bee® Brand Extensions 

Sioux Honey Cooperative has selected IMC Licensing to serve as the exclusive licensing agency for its flagship Sue Bee® Honey…

Duluth Trading Co. and Hasbro Unveil Nostalgic Collaboration

IMC is thrilled to see this collaboration come to life! Congratulations to our partners at Duluth Trading Company and Hasbro…

The Top 5 Reasons You Should License Your Brand

Brand licensing offers endless possibilities. It’s one of the most effective ways to grow your brand and reach new audiences.…

The 5 Pillars of Successful Licensing

The potential for licensing a brand is exciting! When we speak with marketers and brand owners about licensing their brand,…

IMC Recognized Again as a Top 20 Global Licensing Agent

IMC Licensing has once again joined the world’s leading brand licensing agencies on License Global’s 2025 Top Agents Report. This…

WELCOME TO THE TEAM, RACHEL! 

IMC is thrilled to announce our newest team member, Rachel Fowler. Rachel joins the IMC team as an Account Manager,…

Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency

Duluth Trading Co. (Duluth), the national retailer and lifestyle brand of men’s and women’s workwear, casualwear, outdoor apparel and accessories,…

Food for Thought (on Food and Beverage Licensing)

Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and…

“Food and Beverage Licensing Stays Hot” – Stephen Reily featured in License Global Magazine Again

Consumers spend more time, more often, with food and beverage brands, which puts them among the most impactful, long-term licensing…

Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Guaranteeing results for any business certainly comes with risks, but guaranteeing sales in an inflated economy is even more audacious.…

IMC’s Stephen Reily Shares Why Licensing Works for Corporate Brands

IMC believes in the power of licensing for our corporate clients, which reaches far beyond the royalty revenue.

IMC Again Named Top 20 Global Licensing Agent 

IMC Licensing is proud to once again be recognized as a top 20 agent by License Global.

Promotion announcement

IMC is excited to announce the promotion of Jacky Kuerzi to the role of Director of Client Services.

IMC believes continuing education is such an important tool to keep abreast of the ever-evolving licensing industry. After nine months…

Fewer, Bigger, Better. Stephen Reily Featured in License Global Magazine

Fewer, Bigger, Better. This is IMC’s approach to licensing as our CEO and Co-Founder, Stephen Reily, evolved with the industry…

Lamaze International Appoints IMC as Global Licensing Agency 

Lamaze International, a nonprofit organization and trusted global leader in ensuring all parents make confident and informed decisions for over…

IMC Licensing Once Again Named a 2023 Top Global Licensing Agent

Brand licensing agency IMC Licensing is honored to be certified once again as a 2023 Top Global Licensing Agent by…

Why IMC: Our Unique Difference Told Through Our Case Studies

We recently refreshed the case studies on our website, and it reminded us of our love for these programs and…

IMC Licensing To Help SilverSneakers Engage More Seniors In Healthy Activities

SilverSneakers® by Tivity Health®, the nation’s leading fitness program for older adults, has appointed IMC Licensing as its exclusive brand…

IMC Licensing Named Top 20 Global Licensing Agent

IMC Licensing is thrilled to be recognized on License Global‘s Top 20 Global Licensing Agent List. We’re honored to have our…

IMC Licensing Named on License Global’s Top 20 Global Licensing Agent List

IMC Licensing is thrilled to be recognized on License Global‘s Top 20 Global Licensing Agent List for 2020. We’re honored…

Interested in Licensing Your CPG Brand in International Markets? It’s Not as Easy as You May Think.

What are your international capabilities? It’s a common question we get from CPG brand owners when evaluating brand licensing agents.…

Breaking Down Licensing Models, Part Two: Mono-Branded Vs. Co-Branded Products

Mono-branded vs. co-branded – what’s the difference? And how do you know which approach is right for your brand or…

Food and Makeup Brands are Hungry for Buzzworthy Brand Collaborations

In 1975, Lip Smackers licensed the iconic Dr. Pepper brand for their flavored lip balm line, being the first to combine a food/beverage flavor profile with a health and beauty product. I myself remember having several different Lip Smacker flavors…

Breaking Down Licensing Models, Part One: Inbound Licensing vs. Outbound Licensing

With brand licensing, the possibilities are endless. With endless opportunities come endless questions on the best way to approach licensing…

Brand Licensing Basics: What You Need to Know

Our team has been busy working on some exciting new client projects. In between the pitches and licensing 101 projects,…

Opportunities in Gaming Licensing

Recently on our podcast, we had an exciting conversation with Lauren Fields Conlon, VP of Licensing and Merchandising at Loaded…

IMC Licensing’s 2020 Year in Review

It’s easy to focus on all the craziness when looking back on 2020, but here at IMC, we honed-in on…

Why Do I Need a Licensing Agency?

Using a licensing agency versus building a licensing program in-house is similar to a house project – you can take the DIY approach…

IMC Licensing Named Top 25 Global Licensing Agent

IMC Licensing is thrilled to be recognized by License Global as a Top 25 Global Licensing Agent. On this year’s…

IMC’s Proven Brand Licensing Deal Process

Wading into the licensing pool can be pretty intimidating. On one hand, you think you should understand every aspect, but on…

Why Work With IMC Licensing?

So, you’re looking for a brand licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing…

Restaurant Licensing: Product Extension Strategy Approach

We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  I was really struggling…

In The Press: IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand

CONTACT:Emily Wickerham RandlesIMC Licensingerandles@imclicensing.com1-502-272-2406 IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand IMC Licensing is proud to announce its representation…

In the Press: Biggie Smalls Launches Snack Line Through Licensing Deal with Rap Snacks

Originally from RapSnacks.net. New York, NY (December 6, 2019) – This January, Rap Snacks, the official “Snack of Hip Hop,”…

Trends in the Outdoor Industry & How Brand Licensing Can Help Fuel Growth

We recently attended the 70th Outdoor Retailer show in Denver, CO. Outdoor Retailer happens twice a year. There is a…

Brand Licensing vs. Patent Licensing – How to launch a new product through Licensing

We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes…

The Basics of Royalty Accounting: What You Need to Know

Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an…

What Should My Licensing Royalty Rate Be?

Inevitably one of the first questions asked is how much will we earn in royalty revenue. As an industry expert…

Mitigating Your Brand Licensing Risks

Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk…

Outdoor Retailer

One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped…

Licensing Show 2018

We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago,…

Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay. The show offers something for…

Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with…

2017 Licensing Trade Shows – Tips and Tricks

I can’t believe there hasn’t been a funny movie made about the trade show experience. You know you can relate!…

It’s Cool To Be Healthy: How Marketing Saved Wellness’ Business Model

Is cheesecake the new tobacco?  That’s a question asked that has highlighted both good news –the New York Times last week, Americans Are…

Earned Social Media = Earned Consumer Trust

Brands are constantly seeking the loyal consumer. Not the one who buys occasionally, but the one who follows through on…

Four Things Great Brand Licensing Partners Do

Batman and Robin. Brin and Page. Ben & Jerry. Some business partnerships are so great that they appear to happen…

Rethinking the 4 P’s for a Digital World

Since Jerome McCarthy laid out the Four P’s in 1962, we’ve been able to take for granted that a successful…

Why Mobile Matters this Holiday Season

My friend called me from Target last week. “I am standing between the Halloween costumes and Christmas decorations, what is…

Lowe’s OSHbot: The Robot Holiday Sales Associate

When Orchard Supply Warehouse, a California based home improvement and gardening retailer, was purchased by Lowe’s last year, its employees…

4 Keys to a Knockout Private Label Program

Gil Phillips, Vice President of Corporate Brands at Kroger told the Cincinnati Enquirer about their house brand strategy, “We’re not offering…

The rise of consumer as chief storyteller – and brands’ new supporting role

The beginning of the end of storytelling, announced David’s Berkowitz’ piece in Ad Age last week. The end of storytelling? The…

Retail development isn’t just about getting into Walmart

Every business that has ever developed a product dreams of getting on shelf at a Walmart or Home Depot. Big…

From Budget Friendly to Premium: Will Consumers Buy Into a Premium Priced McCafe?

I have something I have to get off my chest. I don’t drink coffee. There I said it. I don’t…

Disruptive Innovation: Products That More People Want

Less is more.  So the theory goes with “disruptive innovation.” A new product is disruptive innovation if it has something…

Lean In to Cause Marketing?

When it comes to business, the talented male professional is perceived as “boss” while the talented woman professional in the…

More than Just a Hill of Beans

Kraft Foods recent announcement of its intent to test market McCafe packaged coffee adds a deep, new wrinkle to the already interesting…

Keeping Your Options Open in Licensing

Licensors with iconic brands often have to make tough choices about extending their brands in new markets through licensing versus…

What Licensing Agencies Can Do For You: A Tale of Chocolate Cereal

One of IMC’s most deliciously licensed products is Kellogg’s Rocky Mountain Chocolate Factory cereal. The coco-brown box features the names…

Just Married

Often times we describe a licensing partnership much like a marriage. The Licensee and Licensor meet, are engaged by signing…

Purina Tidy Cats® and Glade™ Tough Odor Solutions: A perfect match

The partnership between Purina Tidy Cats and Glade Tough Odor Solutions has developed a scented cat litter which has customers…

Integrating New Products with Licensed Properties

Demands on new product development have greatly increased over the last decade with increased need for speed to market, lowering…

The Humanization Of Our Pets: Key Survey Findings

The cliche is that pets look like their owners- but will they use the same products? The theory at IMC…

Sharing the Love of Brands with Your Pet!

Pet owners are passionate about their furry little friends and they spend over $50 billion annually to prove it.  They…

2013 Housewares Show: Forging New Partnerships

The 2013 International Home and Housewares Show in Chicago is the largest housewares-only fair in the world with 60,000 home goods professionals…

Why Does Licensing Love the Holidays?

In the licensing world, most royalty payments are made on a quarterly basis. Any licensing professional can immediately tell you…

The Slow Death of Commission-Only Deals

Truly successful brand extensions are the result of pairing leading consumer brands with products that enhance the brand’s reputation and…

The Benefits of Brand Licensing: Quickly Explained

As advertising is faced with a rapidly changing environment, brand owners and brand managers are looking for smart and new…

Reinforcing Your Brand Through Licensing

Some licensed products are very much like the brand’s core product itself. They may be used the same way (like…

Working With Licensing Agents and Consultants

Brand licensing agencies and consultants can play a central role in the development of an effective licensing program. Whether your…

Why Use a Brand Licensing Agency?

Even if your company has an in-house licensing director or staff, there are several reasons to hire a brand licensing…

National Brands, Private Label and Licensing

During a panel discussion about product innovation at the 2009 Grocery Manufacturers Association’s Merchandising, Sales and Marketing Conference, one participant…

Brand Licensing 101

As a brand and product licensing agency that develops and manages licensing programs for our clients’ trademarks and brands, we…

Retail Strategies Beyond the Top 10

Every day the list of victims of the faltering economy grows longer.  Circuit City (#32 on National Retail Federation’s, Top…

Trends in Inbound Licensing

In the licensing industry, attention is typically focused on strategies to license a brand “out,” extending a brand into new…