Duluth Trading and Miller High Life Team Up on Limited-Edition Apparel and Gear Collection
IMC Licensing
September 8, 2026
IMC is thrilled to celebrate a new limited-edition collaboration between our partners at Duluth Trading Co. and Miller High Life, bringing together two iconic brands with a shared appreciation for quality craftsmanship, classic style, and not taking life too seriously.
MOUNT HOREB, Wis., Sept. 8, 2026 – Duluth Trading Co., a lifestyle brand of men’s and women’s workwear, casual wear, outdoor apparel and accessories, today announced a limited-edition apparel and gear collaboration with Miller High Life, the Champagne of Beers®.
The collection reflects the brands’ shared appreciation for quality craftsmanship, classic style and not taking life too seriously. Vintage-inspired Miller High Life graphics and the brand’s signature red and gold palette appear throughout the underwear, apparel and gear – from the Heritage Hoodie with a dedicated beer pocket to Duluth’s best-selling Buck Naked® Boxer Briefs featuring an allover can-and-crest print.
“The best collaborations don’t ask customers to choose between two brands; they bring out the best in both,” said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. “From the earliest design conversations, it was clear how naturally the two brands complemented each other. The result is a collection that pairs the unmistakable, hardworking approach of Duluth Trading with the spirit of Miller High Life.”
The Duluth Trading x Miller High Life collection includes:
- Heritage Hoodie with Beer Pocket ($59.95): A dedicated can-sized beer pocket adds hands-free convenience to a tried-and-true Duluth layer.
- Short Sleeve Graphic Tee ($29.95): An everyday basic with vintage-inspired Miller High Life artwork on the front and back.
- Duluth Truck Stop Hat ($19.95): A classic mesh-back design tops things off with an embroidered Miller High Life patch.
- Buck Naked Boxer Briefs ($24.95): Duluth’s no-pinch, no-stink, no-sweat Buck Naked underwear gets the High Life treatment with an allover can-and-crest print.
- Men’s Buck Naked Crew Socks ($14.95): A champagne toast for your toes, delivering all-day comfort and a little High Life to every step.
- Fire Hose® Can Commander ($14.95): This durable insulated can cooler keeps your favorite beverage cold and close at hand, with an adjustable shoulder strap for hands-free carry.
“Miller High Life has always been about making the good things in life accessible,” said Bob Vydra, brand marketing manager for Miller High Life. “Duluth Trading understands that just as well as we do. Good taste doesn’t have to be complicated, and now our fans can wear the High Life where they’re already living it — from the garage and the tailgate to their favorite local bar. This new collection gives us another way to be part of those everyday moments.”
The limited-edition Duluth Trading x Miller High Life collection is available now at duluthtrading.com and in Duluth’s 60+ retail stores nationwide, while supplies last. To find the nearest Duluth Trading store in your area, visit duluthtrading.com/find-stores. Intended for consumers 21 and older. Please enjoy responsibly.
About Duluth Trading
Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading’s family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the “Superior Standard,” and commits to providing outstanding customer service under the “No Bull Guarantee.” To learn more, visit www.duluthtrading.com or one of the 60+ Duluth Trading store locations nationwide.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors’ history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors’ ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors’ success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
