Duluth Trading and WD-40 Brand Launch Collaboration Featuring Limited-Edition Apparel and Gear

IMC is proud to spotlight a new limited-edition collaboration between our client, Duluth Trading Company, and WD-40, bringing together two iconic brands known for their hardworking heritage, practical innovation, and a commitment to getting the job done.

MOUNT HOREB, Wis., Oct. 14, 2026 – Duluth Trading Co., a lifestyle brand of men’s and women’s workwear, casual wear, outdoor apparel and accessories, today announced a first-of-its-kind collaboration with WD-40 Brand, bringing together two brands known for hardworking products and practical problem-solving.

Inspired by the blue-and-yellow can that’s been a toolbox staple since 1953, the Duluth Trading x WD-40 Brand collection celebrates an icon that generations of doers have kept close at hand. It took 40 tries to land on the beloved WD-40® Multi-Use Product. This time, it only took one to land on this apparel and gear collaboration. The 10-piece collection brings WD-40 Brand’s signature colors, graphics and get-it-done attitude to Duluth Trading favorites, including Heritage hoodies, Fire Hose® gear and Buck Naked® underwear.

“I’ve had WD-40 Brand solutions in my toolbox, garage and around the house for as long as I can remember, so this collaboration hits close to home,” said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. “Duluth Trading and WD-40 Brand both believe in solving problems and not cutting corners. This collaboration brings that shared mindset to life in a way that’s useful, hardworking and has fun with two brands our customers trust and love.”

What’s in the Duluth Trading x WD-40 Brand collection:

• Men’s Buck Naked Boxer Briefs ($24.95 MSRP): Duluth’s no-pinch, no-stink, no-sweat underwear gets the WD-40 Brand treatment with an allover print of cans, tools and all the different uses for the WD-40 Multi-Use Product.
• Men’s Graphic Standard Fit T-Shirt ($29.95 MSRP): A short-sleeve graphic tee available in two limited-edition styles: a co-branded logo design in WD-40 Brand’s signature blue and yellow, and an “Elbow Grease Only Gets You So Far” graphic.
• Men’s Duluth Heritage Relaxed Fit Beer Pocket Hoodie ($59.95 MSRP): A tried-and-true Duluth layer featuring an oversized WD-40 Brand logo, contrast red hood lining and signature Beer Pocket design that can hold your favorite WD-40 Brand solution.
• Holiday Pom Beanie ($19.95 MSRP): A cold-weather knit in WD-40 Brand’s signature blue and yellow, finished with a bold logo cuff and red-and-yellow pom.
• Men’s Souped-Up® Fleece Robe ($94.95 MSRP): A cozy hooded robe with contrast red and yellow details, utility-inspired pockets and WD-40 Brand colors front and back.
• Can Commander ($14.95 MSRP): Duluth’s insulated can carrier holds your beverage or your favorite WD-40 Brand solution. It gets a WD-40 Brand makeover with co-branded graphics and an adjustable red shoulder strap.
• Fire Hose Tool Line Riggers Bag ($59.95 MSRP): A rugged Fire Hose® gear bag fit for the worksite or home workshop with multiple exterior pockets, sturdy rope handles with WD-40 Brand colors.
• Fan Gear Fire Hose Classic Ball Cap ($29.95 MSRP): A classic Duluth cap finished with an embroidered logo patch with a pocket for your carpenter pencil or the WD-40® Precision Pen.
• WD-40 Precision Pen ($5.95 MSRP): The compact and portable WD-40 Precision Pen is engineered to deliver the WD-40 Multi-Use Product with pinpoint precision and is available at Duluth Trading retail stores.

“For more than 70 years, WD-40 Brand has been there for the people who see a problem and roll up their sleeves to solve it” said Dusan Racic, Director of Global Innovation at WD-40 Company. “This collaboration with Duluth Trading celebrates that same can-do spirit and gives our fans a new way to bring a little WD-40 Brand personality beyond the garage and workshop.”

The Duluth Trading x WD-40 Brand limited-edition collection is available now at duluthtrading.com and in Duluth’s 60+ retail stores nationwide, while supplies last. To find the nearest Duluth Trading store in your area, visit duluthtrading.com/find-stores.

About Duluth Trading

Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading’s family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by their “No Bull Guarantee.” To learn more, visit www.duluthtrading.com or one of the 60+ Duluth Trading store locations nationwide.

About WD-40 Brand

WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.