Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency
IMC Licensing
December 12, 2024
Duluth Trading Co. (Duluth), the national retailer and lifestyle brand of men’s and women’s workwear, casualwear, outdoor apparel and accessories, has appointed IMC Licensing (IMC) as its exclusive licensing agency. IMC will create brand collaborations, developing new partnerships to engage Duluth’s passionate fan base.
IMC will seek brand partners that share in Duluth’s values of humor and hospitality, building on previous collaborations with icons like the Green Bay Packers and Pabst Blue Ribbon.
“Duluth fans have always embraced the humorous and quirky twists that we bring to their favorite fandoms, and teaming up with IMC will take these partnerships to the next level,” says Ricker Schlecht, senior vice president of product, merchandising and inventory at Duluth. “Together, we’ll channel our design ingenuity and irreverent spirits to create even more fresh products that our community will love.”
Stephen Reily, co-founder and chief executive officer of IMC Licensing adds, “IMC loves working with authentic brands like Duluth Trading Co. and building partnerships that can deliver engaging new products and sales for both licensors and licensees. We want to give consumers more ways to connect a brand like Duluth, which they already love, with other brands they are passionate about.”
Duluth— headquartered in Mount Horeb, Wisconsin and grounded in its “There’s Gotta Be a Better Way ™” ethos— empowers workers, doers and brand enthusiasts by delivering product benefits in unexpected ways. Duluth reaches consumers nationwide through its proprietary retail model, which includes more than 60 brick-and-mortar stores and a strong e-commerce business.
About Duluth Trading Co.
Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading’s family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the “Superior Standard,” and commits to providing outstanding customer service under the “No Bull Guarantee.” To learn more, visit www.duluthtrading.com or one of the 65 Duluth Trading store locations nationwide.
About IMC
IMC, a leading global brand licensing agency, believes that the right partnerships can make brands and licensees “bigger together.” Since 1997, we’ve helped generate over $7 billion in product sales for global brand owners like SC Johnson, Kraft Foods, AT&T, and TABASCO®. Our average client relationship lasts a decade because we know that good relationships make for good licensing. For more information, visit imclicensing.com.
