The 5 Pillars of Successful Licensing | Featuring the IMC Team

The Brand Licensing Podcast

September 14, 2021

Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer look at the 5 pillars of successful licensing, which we previewed in our latest blog post. Tune in to hear Emily Randles and Julie Brown deconstruct the 5 pillars that licensors and licensees need to know.


Check out the new episode below, or tune in on Apple Podcasts or Spotify. Don’t forget to subscribe!

IMC Licensing Logo Mark

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Services

Licensing is a relationship not merely between brands, but among people. At IMC, we build and nurture both of those relationships while delivering top-notch customer care that treats — and protects — your brand as if it were our own.

About Us

We’re committed to fostering dynamic brand alliances. Often those alliances are born from one brand’s need and another’s ability to meet that need. The IMC team are experts at recognizing and creating those opportunities, but our real expertise is people. Standing side by side, as consultants, partners, peers, and as friends, we’re driven by a singular purpose: creating a smart idea.