The Brand Licensing Podcast
July 23, 2020
It’s launch day! The Brand Licensing Podcast is officially live to listeners, and we couldn’t be more excited. Check out our first three episodes on Spotify, Apple Podcasts, or right here on the IMC blog.
Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer…
September 14, 2021
Ready to take a look at licensing through a data-driven lens? Today, we’re digging into the data behind the licensing…
August 4, 2021
We’re ringing in our new season of The Brand Licensing Podcast with the President of Licensing International, Maura Regan. On…
July 12, 2021
Today marks one year of The Brand Licensing Podcast! To celebrate, we’re looking back at our first season and the incredible insights our guests have…
July 6, 2021
For digital media firms, licensing has become a secret weapon. Group Nine Media’s VP of Brand Development, Taylor Carlson, is talking with us about…
June 18, 2021
Today, we’re welcoming Timo Olkkola to the podcast! As CCO and Co-founder of Flowhaven, Timo will be sharing his insights on international licensing and…
May 28, 2021
Today, we’re welcoming our first-ever duo to The Brand Licensing Podcast! Michelle Lamb of The Trend Curve and Leigh Ann Schwarzkopf of Project Partners…
April 30, 2021
We’re welcoming Julie Brown to The Brand Licensing Podcast! As IMC’s VP of Client Services, Julie is bringing her expertise in deal negotiation and…
April 16, 2021
On this episode of The Brand Licensing Podcast, we’re getting the inside scoop on RFPs with Luka Erceg of GEP. About…
March 29, 2021
Ready for a new episode of The Brand Licensing Podcast? Tune in next week to hear the latest and greatest on…
March 1, 2021
From royalties to GMRs, the financial side of licensing can feel overwhelming. But no need to fear! This week’s episode…
February 1, 2021
This week on The Brand Licensing Podcast, we’re sitting down with digital marketing maven, Natalie DiBlasi. Bringing her brains as…
January 18, 2021
From Ninja to Shroud, the gaming industry’s top content creators are reaching new levels through licensing. On The Brand Licensing Podcast, we’re taking a…
December 16, 2020
Get ready for today’s guest on The Brand Licensing Podcast, Terése Whitehead! While Terése is currently keeping score at the…
November 18, 2020
On the latest installment of The Brand Licensing Podcast, we’re sitting down with Lauren DeLapa from IMC Licensing. As an Associate Account Manager,…
September 9, 2020
On the latest episode of The Brand Licensing Podcast, we’re sitting down with Steven Shweky, President of Fetch for Pets,…
August 10, 2020
On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to discuss the nitty-gritty of retail marketing. Randy…
July 23, 2020
On this episode of The Brand Licensing Podcast, we are joined by Partner and Creative Director of StyleWorks, Tom Froberg. Our conversation dives deep into…
July 23, 2020
Joining us on The Brand Licensing Podcast is co-founder and CEO of Brainbase, Nate Cavanaugh. On this episode, we take a closer look…
July 23, 2020
It’s launch day! The Brand Licensing Podcast is officially live to listeners, and we couldn’t be more excited. Check out our first three…
July 23, 2020
We’re counting down the days until the launch of The Brand Licensing Podcast and can’t wait to share our upcoming…
July 23, 2020
Our team is excited to announce the launch of The Brand Licensing Podcast. The podcast will be available across streaming platforms on July…
July 23, 2020
Licensing is a relationship not merely between brands, but among people. At IMC, we build and nurture both of those relationships while delivering top-notch customer care that treats — and protects — your brand as if it were our own.
We’re committed to fostering dynamic brand alliances. Often those alliances are born from one brand’s need and another’s ability to meet that need. The IMC team are experts at recognizing and creating those opportunities, but our real expertise is people. Standing side by side, as consultants, partners, peers, and as friends, we’re driven by a singular purpose: creating a smart idea.