services

Strategy

IMC logo

related articles

  • Pet Licensing in the Pandemic | Steven Shweky, Fetch for Pets

    On the latest episode of The Brand Licensing Podcast, we’re sitting down with Steven Shweky, President of Fetch for Pets,…

    IMC Licensing

    August 10, 2020

  • Why IMC Licensing?

    So, you’re looking for a licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing the…

    IMC Licensing

    July 23, 2020

  • Understanding Retail Marketing | Randy Golenberg, Spark Your Brand

    On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to discuss the nitty-gritty of retail marketing.  Randy…

    IMC Licensing

    July 23, 2020

Cropped shot of Tabasco Bottle

case studies

tabasco

A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.