Leveraging Digital Marketing for Your Licensing Program | Natalie DiBlasi, LACED Agency
This week on The Brand Licensing Podcast, we’re sitting down with digital marketing maven, Natalie DiBlasi. Bringing her brains as…
January 18, 2021
Our relentless desire to wade into the weeds and discover insights escapes less-disciplined companies. That commitment to developing thoughtful strategy development will contribute more to your success than anything else. As a result, you can enter development with a clear and ownable platform that leads to sustained, impactful solutions. Better yet, you’ll have a roadmap to help prioritize your goals while building consensus.
A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.