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Services

We Specialize In
POSSIBILITY.

Our expertise is product licensing and brand extension deals, with an emphasis on strategy, licensee identification, contract negotiation and program management. Since 1997, we’ve helped generate over $6 billion in sales of new products while elevating a wide spectrum of brands.

our clients

Our partners in imagination.
(aka Companies we’ve worked with.)

Big ideas made bigger through solid brand connections.

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case studies

Tabasco

When we start working with our brand licensing partners, we ask them to tell us everything about their business and their consumer base.

The IMC blog

The latest news about your industry, our industry, and more.

  • 5 Ways to Evaluate a Potential Licensee

    Utilizing licensing to expand your trademark into other product categories can be rewarding to your bottom line and strengthen your…

    Jacky Kuerzi

    September 17, 2024

  • Licensee’s Feeling the Pressure to Adapt to Sustainable Business Practices

    By now, sustainability is more than a corporate buzzword or trend—it is a priority more than ever as it reflects…

    Julie Brown

    March 28, 2024

  • Building a new Licensing Program? Why the Agency Model May be Right for You

    The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

    Julie Brown

    October 31, 2023

  • “Food and Beverage Licensing Stays Hot” – Stephen Reily featured in License Global Magazine Again

    Consumers spend more time, more often, with food and beverage brands, which puts them among the most impactful, long-term licensing…

    IMC Licensing

    August 22, 2024

  • “Forever” Partnerships in Food & Beverage Licensing  

    Traditionally, licensors do not want to grant long contract terms to licensees. It deprives the licensor of both the ability…

    Stephen Reily

    August 14, 2024

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contact us

we love to listen.

Are you interested in licensing your brand? Do you have a quick question and want to schedule a 15-minute introductory call?