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Services

We Specialize In
POSSIBILITY.

Our expertise is product licensing and brand extension deals, with an emphasis on strategy, licensee identification, contract negotiation and program management. Since 1997, we’ve helped generate over $6 billion in sales of new products while elevating a wide spectrum of brands.

our clients

Our partners in imagination.
(aka Companies we’ve worked with.)

Big ideas made bigger through solid brand connections.

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case studies

Tabasco

When we start working with our brand licensing partners, we ask them to tell us everything about their business and their consumer base.

The IMC blog

The latest news about your industry, our industry, and more.

  • Duluth Trading Co. and Hasbro Unveil Nostalgic Collaboration

    IMC is thrilled to see this collaboration come to life! Congratulations to our partners at Duluth Trading Company and Hasbro…

    IMC Licensing

    November 6, 2025

  • Why Long-Term Licensing Wins (and Where Short-Term Fits In)

    At IMC, we’ve seen it time and again: the most successful licensing programs aren’t built on quick wins — they’re…

    Julie Brown

    August 19, 2025

  • Licensee’s Feeling the Pressure to Adapt to Sustainable Business Practices

    By now, sustainability is more than a corporate buzzword or trend—it is a priority more than ever as it reflects…

    Julie Brown

    March 28, 2024

  • Building a new Licensing Program? Why the Agency Model May be Right for You

    The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

    Julie Brown

    October 31, 2023

  • The Top 5 Reasons You Should License Your Brand

    Brand licensing offers endless possibilities. It’s one of the most effective ways to grow your brand and reach new audiences.…

    IMC Licensing

    October 30, 2025

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contact us

we love to listen.

Are you interested in licensing your brand? Do you have a quick question and want to schedule a 15-minute introductory call?