Cube orange with leaf

Services

We Specialize In
POSSIBILITY.

Our expertise is product licensing and brand extension deals, with an emphasis on strategy, licensee identification, contract negotiation and program management. Since 1997, we’ve helped generate over $6 billion in sales of new products while elevating a wide spectrum of brands.

our clients

Our partners in imagination.
(aka Companies we’ve worked with.)

Big ideas made bigger through solid brand connections.

Cropped shot of Tabasco Bottle

case studies

Tabasco

When we start working with our brand licensing partners, we ask them to tell us everything about their business and their consumer base.

The IMC blog

The latest news about your industry, our industry, and more.

  • Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency

    Duluth Trading Co. (Duluth), the national retailer and lifestyle brand of men’s and women’s workwear, casualwear, outdoor apparel and accessories,…

    IMC Licensing

    December 12, 2024

  • Licensee’s Feeling the Pressure to Adapt to Sustainable Business Practices

    By now, sustainability is more than a corporate buzzword or trend—it is a priority more than ever as it reflects…

    Julie Brown

    March 28, 2024

  • Building a new Licensing Program? Why the Agency Model May be Right for You

    The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

    Julie Brown

    October 31, 2023

  • Food for Thought (on Food and Beverage Licensing)

    Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and…

    IMC Licensing

    October 18, 2024

  • 5 Ways to Evaluate a Potential Licensee

    Utilizing licensing to expand your trademark into other product categories can be rewarding to your bottom line and strengthen your…

    Jacky Kuerzi

    September 17, 2024

Headphones on blue background

contact us

we love to listen.

Are you interested in licensing your brand? Do you have a quick question and want to schedule a 15-minute introductory call?