services

Strategy Development

Our relentless desire to wade into the weeds and discover insights escapes less-disciplined companies. That commitment to developing thoughtful strategy development will contribute more to your success than anything else. As a result, you can enter development with a clear and ownable platform that leads to sustained, impactful solutions. Better yet, you’ll have a roadmap to help prioritize your goals while building consensus.

Our services can include:

IMC logo

related articles

  • Food for Thought (on Food and Beverage Licensing)

    Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and…

    IMC Licensing

    October 18, 2024

  • Licensee’s Feeling the Pressure to Adapt to Sustainable Business Practices

    By now, sustainability is more than a corporate buzzword or trend—it is a priority more than ever as it reflects…

    Julie Brown

    March 28, 2024

  • Building a new Licensing Program? Why the Agency Model May be Right for You

    The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

    Julie Brown

    October 31, 2023

  • 5 Ways to Evaluate a Potential Licensee

    Utilizing licensing to expand your trademark into other product categories can be rewarding to your bottom line and strengthen your…

    Jacky Kuerzi

    September 17, 2024

  • “Food and Beverage Licensing Stays Hot” – Stephen Reily featured in License Global Magazine Again

    Consumers spend more time, more often, with food and beverage brands, which puts them among the most impactful, long-term licensing…

    IMC Licensing

    August 22, 2024

Cropped shot of Tabasco Bottle

case studies

tabasco

A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.