Lamaze International Appoints IMC as Global Licensing Agency
May 25, 2023
Lamaze International, a nonprofit organization and trusted global leader in ensuring all parents make confident and informed decisions for over…
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IMC Licensing Once Again Named a 2023 Top Global Licensing Agent
May 11, 2023
Brand licensing agency IMC Licensing is honored to be certified once again as a 2023 Top Global Licensing Agent by…
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Why IMC: Our Unique Difference Told Through Our Case Studies
April 20, 2023
We recently refreshed the case studies on our website, and it reminded us of our love for these programs and…
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#1 Marketing Trend for Brand Licensing in 2023: Let Influencers Do Your Talking
February 9, 2023
Whether you call it Influencer Marketing, User-Generated Content, or Content Creation, partnering with real people who can share real stories,…
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IMC Licensing To Help SilverSneakers Engage More Seniors In Healthy Activities
January 4, 2023
SilverSneakers® by Tivity Health®, the nation’s leading fitness program for older adults, has appointed IMC Licensing as its exclusive brand…
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Brand Licensing and NFTs: A Great Idea, For a Few
December 8, 2022
Almost every industry in America has been wondering what it should do about NFTs, and the brand licensing industry is…
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Maria Janis
Senior Account Manager
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IMC’s Licensing Deal Negotiation & Contract Execution Services
October 31, 2022
At IMC, we believe that negotiating and executing licensing deals requires a unique approach. Our deals aren’t hammered out between legal…
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Licensing: Bobbleheads or Brand Marketing?
September 7, 2022
Brand licensing is brand marketing. It’s that simple. We live in a marketplace where brands dominate. And then extend themselves…
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