November 29, 2023
IMC believes continuing education is such an important tool to keep abreast of the ever-evolving licensing industry. After nine months…
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Building a new Licensing Program? Why the Agency Model May be Right for You
October 31, 2023
The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…
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Fewer, Bigger, Better. Stephen Reily Featured in License Global Magazine
August 29, 2023
Fewer, Bigger, Better. This is IMC’s approach to licensing as our CEO and Co-Founder, Stephen Reily, evolved with the industry…
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Debunking Corporate Brand Licensing Myths
August 17, 2023
Debunking licensing myths is a familiar topic of conversation for the IMC team. From prospective client pitches to onboarding a client’s…
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Licensing Expo 2023 Recap: We’re Back!
June 22, 2023
This show is always an industry favorite, but this year just seemed so much better!
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Lamaze International Appoints IMC as Global Licensing Agency
May 25, 2023
Lamaze International, a nonprofit organization and trusted global leader in ensuring all parents make confident and informed decisions for over…
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IMC Licensing Once Again Named a 2023 Top Global Licensing Agent
May 11, 2023
Brand licensing agency IMC Licensing is honored to be certified once again as a 2023 Top Global Licensing Agent by…
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Why IMC: Our Unique Difference Told Through Our Case Studies
April 20, 2023
We recently refreshed the case studies on our website, and it reminded us of our love for these programs and…
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#1 Marketing Trend for Brand Licensing in 2023: Let Influencers Do Your Talking
February 9, 2023
Whether you call it Influencer Marketing, User-Generated Content, or Content Creation, partnering with real people who can share real stories,…
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IMC Licensing To Help SilverSneakers Engage More Seniors In Healthy Activities
January 4, 2023
SilverSneakers® by Tivity Health®, the nation’s leading fitness program for older adults, has appointed IMC Licensing as its exclusive brand…