When Roy T. Bennett wrote “some things cannot be taught; they must be experienced,” he must have been thinking of IMC’s Director of Client Services, Jacky Kuerzi. During her marketing agency roles in Dallas, Louisville, Nashville, and Huntsville, she worked with some brands you’ve probably heard of: Do Churchill Downs, GE Appliances and Weight Watchers ring a bell?
At IMC, Jacky manages partnerships and contracts for both licensors and licensees. Her affable personality and work style no doubt assist in onboarding and managing a variety of different programs and clients. She is the Mary Poppins of problem-solving, welcoming challenges and creating processes while optimizing programs. Jacky’s crime-show-loving brain always finds the best resolve, from expanding existing programs to negotiating new opportunities.
When Jacky isn’t busy being a cheerleader and chauffeur for her two daughters’ many sports and activities, she’s either drinking coffee or shopping for more turtlenecks. Who are we kidding? We all know she’s doing both. But go ahead and tease her about wearing turtlenecks even in the summer. It just makes her love them even more. Jacky’s degree in integrated strategic communication from the University of Kentucky probably comes in handy at home. You see, she and her husband are such huge fans of Disney World that they have schemed — successfully — to slip off to Orlando without their children. Now that’s some integrated strategy!
