In 1975, Lip Smackers licensed the iconic Dr. Pepper brand for their flavored lip balm line, being the first to combine a food/beverage flavor profile with a health and beauty product. I myself remember having several different Lip Smacker flavors when I was growing up and was thrilled to work with Lip Smackers on their licensed Jell-O line when I started at IMC. I also worked on a Wrigley gum lip balm program for Sephora with Lotta Luv. In addition to the gum flavor … Continue reading Food and Makeup Brands are Hungry for Buzzworthy Brand Collaborations