services

LICENSEE PROSPECTING & QUALIFICATION

IMC knows how to bring different brands together. Having worked in a multitude of categories — from chocolate cereal to slot machines to kitty litter to eggnog and beef jerky — we like to think there’s no remarkably smart match we can’t make for your brand. And not to brag, but we really know our stuff: in order to help your brand we don’t just go wide, we go deep. And we do it with muscle. We have the in-house knowledge, connections, and expertise to explore almost every conceivable opportunity with you in the licensing space.

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Cropped shot of Tabasco Bottle

case studies

tabasco

A prime example of our discovery process is the work we did for TABASCO. When we dug into the typical consumer for TABASCO, we found out that one of the profile markers for their customers is that they are risk takers.