Emily Wickerham Randles

President

502.272.2406

erandles@imclicensing.com

Emily Wickerham Randles Picture

What is a traveling enthusiast obsessed with recycling who never met a hiking trail or a ski slope in the Rockies that she didn’t like doing in brand licensing? Meet IMC’s president, Emily Wickerham Randles. For over 14 years (if anyone’s counting), licensing has been Emily’s love language. She’s created lucrative long-term relationships for LifeSavers, Sweet Baby Ray’s, TABASCO, and her personal favorite, Ziploc large storage bins (“I love these things!”), all while tying the knot and building her family in Colorado. Emily’s got all the accolades you’d expect from someone in her position, including an MBA, but what makes her even more proud than eight figures in royalty revenue for IMC’s client roster is her ability to make a difference through meaningful products. Under her leadership, licensing brand babies have done everything from saving someone’s carpeting to saving their marriage (true story!). Emily doesn’t just riff on prime shelf positioning or nerd out on scorching new sales strategies, she can also chat about the latest episode of “The Daily,” pour you a pint of her favorite IPA, and steer the water-cooler scuttlebutt toward the latest business book she’s read. (Which she does — frequently.) Whether she’s at the helm of her paddleboard or the IMC board room, you’ll love Emily as she captains your brand in the right direction.

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Related Articles

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    Using a licensing agency versus building a licensing program in-house is similar to a house project – you can take the DIY approach…

    Emily Wickerham Randles

    September 21, 2020

  • IMC’s Proven Deal Process

    Wading into the licensing pool can be pretty intimidating. On one hand, you think you should understand every aspect, but on…

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    August 19, 2020

  • Restaurant Licensing: Product Extension Strategy Approach

    We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  Big deals  Product on…

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    May 27, 2020

  • Trends in the Outdoor Industry & How Brand Licensing Can Help Fuel Growth

    We recently attended the 70th Outdoor Retailer show in Denver, CO. Outdoor Retailer happens twice a year. There is a…

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    February 28, 2020

  • Brand Licensing vs. Patent Licensing – How to launch a new product through Licensing

    We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes…

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    January 28, 2020

  • Royalty Accounting – The Basics – What You Need to Know

    Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an…

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    May 3, 2019

  • Royalty Accounting – Guaranteed Minimum Royalties (GMR)

    Today, most businesses prefer not to guarantee results in a contract — let alone guarantee sales results. This is what…

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    April 10, 2019

  • What Should My Licensing Royalty Rate Be?

    Inevitably one of the first questions asked is how much will we earn in royalty revenue. As an industry expert…

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    March 21, 2019

  • Mitigating Risk – Brand Licensing

    Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk…

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    February 14, 2019

  • Outdoor Retailer

    One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped…

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    December 3, 2018

  • Licensing Show 2018

    We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago,…

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  • Licensing Show 2017

    Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay. The show offers something for…

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    June 5, 2017

  • Brand Licensing 2016 Update

    2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with…

    Emily Wickerham Randles

    February 6, 2017

  • 2017 Trade Shows – Tips and Tricks

    I can’t believe there hasn’t been a funny movie made about the trade show experience. You know you can relate!…

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    January 15, 2017

  • Earned Social Media = Earned Consumer Trust

    Brands are constantly seeking the loyal consumer. Not the one who buys occasionally, but the one who follows through on…

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    April 24, 2015

  • Why Mobile Matters this Holiday Season

    My friend called me from Target last week. “I am standing between the Halloween costumes and Christmas decorations, what is…

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    November 4, 2014

  • Just Married

    Often times we describe a licensing partnership much like a marriage. The Licensee and Licensor meet, are engaged by signing…

    Emily Wickerham Randles

    June 27, 2013

  • Trends in Inbound Licensing

    In the licensing industry, attention is typically focused on strategies to license a brand “out,” extending a brand into new…

    Emily Wickerham Randles

    August 19, 2008