Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant Did you ever think you would buy toilet paper on your phone? Neither did supermarkets. Did you ever think you would be sleeping in a total stranger’s apartment when you travel? Neither did hotels. Over the…

A product launch hits close to home: Introducing the new line of AT&T mhealth Baby Monitors

As a licensing program manager, I always get excited for a new product launch at retail.  Licensees, licensors, agents, manufacturers, PR teams, and quality assurance teams (to name just a few of those involved) have worked collaboratively for months and…

Connect and Share with New AT&T Baby Monitors, Available Exclusively at Babies “R” Us

Baby’s Journey and AT&T Enter the Baby Monitor Category to Provide Parents a New, Convenient and Secure View into Baby’s Health and Wellness. Baby’s Journey, an innovative children’s products manufacturer, and AT&T* are working together to launch a new baby monitor line,…

When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and it wasn’t even what most people would think of as a campaign.  It wasn't a commercial, print ad or slogan that a…

My 3 Lessons from CES: How Tech Makes Great Products Happen

This year’s CES (bigger than ever, and more interesting than usual) failed to offer one show-stopping piece of technology, but did offer many lessons about how technology leads to innovation – not always the way we expect. At IMC we’re…

Do you buy “Charmin” or “Toilet Paper”? Category Managers Know, Even if You Don’t

When you make your shopping list, do you think about buying a category or a brand? Even if you think about buying a brand for some products (say, for toilet paper), you probably think about buying a category for others…

Why Mobile Matters this Holiday Season

My friend called me from Target last week. “I am standing between the Halloween costumes and Christmas decorations, what is going on here?!” she exclaimed. Yes, that’s right, the holiday season is here. As I started to think about my…