Introducing The Brand Licensing Podcast

Our team is excited to announce the launch of The Brand Licensing Podcast. The podcast will be available across streaming platforms on July 6, 2020. At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and…

IMC’s Program Management Services

Once we’ve executed a thoughtful licensing strategy  and connected you with the perfect licensee via our  solicitation services, we don’t ghost. We’re in it for the long haul, with conviction. We’re deeply passionate about our licensing programs and the value we bring to our…

Restaurant Licensing: Product Extension Strategy Approach

We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  Big deals  Product on shelf this year   Not to license rolls or any of their “signature products”  I was really struggling with their third demand. Their buttery…

IMC’s Licensing Solicitation Services

So, you’re looking to jump into licensing solicitation and start your search for potential partners. Where do you begin? This is where we come into the picture! At IMC, we offer up our expertise and handle solicitation efforts to help you find the perfect partnerships for your Brand.  If you’re ready to jump into…

Are you a Good Licensor? – Tips to Maximize your Partnership with Licensees

As a licensor, you have high expectations of your licensees. And you should! You manage a leading brand and business in your category and should require the highest standards of your licensees.  In exchange for your leading brand name, you expect…

Brand Licensing vs. Patent Licensing – How to launch a new product through Licensing

We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes something like this.  “Hi, I am calling because I want to talk to you about licensing my product. I have…

Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management.  The high level and more obvious sections of the contract are usually…