Are you a Good Licensor? – Tips to Maximize your Partnership with Licensees

As a licensor, you have high expectations of your licensees. And you should! You manage a leading brand and business in your category and should require the highest standards of your licensees.  In exchange for your leading brand name, you expect…

Brand Licensing vs. Patent Licensing – How to launch a new product through Licensing

We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes something like this.  “Hi, I am calling because I want to talk to you about licensing my product. I have…

Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management.  The high level and more obvious sections of the contract are usually…