Restaurant Licensing: Product Extension Strategy Approach

We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  Big deals  Product on shelf this year   Not to license rolls or any of their “signature products”  I was really struggling with their third demand. Their buttery…

IMC’s Licensing Solicitation Services

So, you’re looking to jump into licensing solicitation and start your search for potential partners. Where do you begin? This is where we come into the picture! At IMC, we offer up our expertise and handle solicitation efforts to help you find the perfect partnerships for your Brand.  If you’re ready to jump into…

In The Press: IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand

CONTACT:Emily Wickerham RandlesIMC Licensingerandles@imclicensing.com1-502-272-2406 IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand IMC Licensing is proud to announce its representation of the Parisian Fashion brand ELEVENPARIS. Since launching in 2003, ELEVENPARIS has become a global fashion brand with a long…

Are you a Good Licensor? – Tips to Maximize your Partnership with Licensees

As a licensor, you have high expectations of your licensees. And you should! You manage a leading brand and business in your category and should require the highest standards of your licensees.  In exchange for your leading brand name, you expect…

In the Press: Biggie Smalls Launches Snack Line Through Licensing Deal with Rap Snacks

Originally from RapSnacks.net. New York, NY (December 6, 2019) – This January, Rap Snacks, the official “Snack of Hip Hop,” launches the Rap Snacks ICON line featuring The Notorious B.I.G. with chip flavors, the Big Poppa Cookout BBQ Sauce potato…

Trends in the Outdoor Industry & How Brand Licensing Can Help Fuel Growth

We recently attended the 70th Outdoor Retailer show in Denver, CO. Outdoor Retailer happens twice a year. There is a summer show and a winter show. The winter show featured gear for skiing, snowboarding, climbing, and everything in-between these winter…