Blog

Donald Trump: How a Presidential Campaign Helps (and Maybe Hurts) a Licensed Brand

As election year 2016 rolls on, and Donald Trump the presidential candidate delivers a new surprise every day, it’s worth taking some time to consider Donald Trump the brand and the lessons his campaign offers us for brand management and…

A product launch hits close to home: Introducing the new line of AT&T mhealth Baby Monitors

As a licensing program manager, I always get excited for a new product launch at retail.  Licensees, licensors, agents, manufacturers, PR teams, and quality assurance teams (to name just a few of those involved) have worked collaboratively for months and…

Connect and Share with New AT&T Baby Monitors, Available Exclusively at Babies “R” Us

Baby’s Journey and AT&T Enter the Baby Monitor Category to Provide Parents a New, Convenient and Secure View into Baby’s Health and Wellness. Baby’s Journey, an innovative children’s products manufacturer, and AT&T* are working together to launch a new baby monitor line,…

It’s Cool To Be Healthy: How Marketing Saved Wellness’ Business Model

Is cheesecake the new tobacco?  That’s a question asked that has highlighted both good news –the New York Times last week, Americans Are Finally Eating Less -- and bad news – that the Cheesecake Factory has a single entrée that is 2370 calories. The…

When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and it wasn’t even what most people would think of as a campaign.  It wasn't a commercial, print ad or slogan that a…

The 5 Hottest Topics at Cannes Lions 2015: Women, Girls, Girls, Women, and Girls

Last year Facebook’s Sheryl Sandberg came to the Cannes Lions Festival of Creativity, and boy did she make a difference.  This year, there were more speakers, panels, awards, and new programs aimed at marketing to women, women in marketing, and…