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Developing Branded Consumer Products like Consumer Products

Last month I described how companies find themselves distributing or authorizing branded products that either weaken the protection of their trademark, violate the positioning of their brand, or both.  Licensing is sometimes blamed for producing an indiscriminate number of products…

Why Most Companies have Too Many Licensors

If you looked to a corporation’s internal licensing department for evidence of trademark usage and enforcement, as well as development of products well-adapted to the brand, you would usually be impressed. But if you scratched even lightly beneath that surface,…

Licensing Corporate Brands and Trademarks: Knowing What it Should Cost

As someone who runs a licensing agency for the owners of brands and trademarks, I can be expected to argue that brand owners should always hire agents.  Not so.  They should generally do so, but not because it’s the only…