blog

the imc blog

The latest news about your industry, our industry, and more.

Filters

  • Brand Licensing Basics: What You Need to Know

    So far this year, our team has been busy working on some exciting new client projects. In between the pitches and licensing 101 pr...

    Emily Wickerham Randles

    March 22, 2021

  • Cultivating a Creative Brand Strategy | Alaina Caldwell, StyleWorks Creative

    Ready for a new episode of The Brand Licensing Podcast? Tune in next week to hear the latest and greatest on creative strateg...

    The Brand Licensing Podcast

    March 1, 2021

  • The 3 Licensing Trends We’re Watching in 2021

    We saw many new product trends take flight in 2020, and they are here to stay in 2021 and beyond. The pandemic firmly cemented dis...

    Julie Brown

    February 22, 2021

  • The Rules of Royalty Accounting | Vincent Leoni, Miller Kaplan

    From royalties to GMRs, the financial side of licensing can feel overwhelming. But no need to fear! This week’s episode of The Bra...

    The Brand Licensing Podcast

    February 1, 2021

  • Opportunities in Gaming Licensing

    Recently on our podcast, we had an exciting conversation with Lauren Fields Conlon, VP of Licensing and Merchandising at Loaded ab...

    Emily Wickerham Randles

    January 27, 2021

  • Leveraging Digital Marketing for Your Licensing Program | Natalie DiBlasi, LACED Agency

    This week on The Brand Licensing Podcast, we’re sitting down with digital marketing maven, Natalie DiBlasi. Bringing her bra...

    The Brand Licensing Podcast

    January 18, 2021

  • The Next Level in Gaming Licensing | Lauren Fields Conlon, Loaded

    From Ninja to Shroud, the gaming industry’s top content creators are reaching new levels through licensing. On The...

    The Brand Licensing Podcast

    December 16, 2020

  • IMC Licensing’s 2020 Year in Review

    It’s easy to focus on all the craziness when looking back on 2020, but here at IMC, we honed-in on our clients’ growth goals and g...

    IMC Licensing

    December 14, 2020

  • The Future of Sports Licensing | Terése Whitehead, NFL Players Association

    Get ready for today’s guest on The Brand Licensing Podcast, Terése Whitehead! While Terése is currently keeping score at the...

    The Brand Licensing Podcast

    November 18, 2020