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3.18.2022
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It’s been just two weeks since we attended Licensing Expo 2022 and we’re still reveling in the excitement of seeing our colleagues...
June 8, 2022
Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...
May 19, 2022
IMC Licensing just turned 25, an anniversary that offers a good time to take stock on everything we’ve done and learned since 1997...
April 7, 2022
Signs of economic recovery are emerging. As we’re eager to move on from the pandemic, companies are still managing many of i...
February 25, 2022
Why license? Our list of reasons could go on and on, but today, we’re starting with the top 5 reasons you should consider brand li...
December 12, 2021
Are you a brand owner who is considering a licensing program for your brand? While many think it’s a quick process to begin,...
October 28, 2021
Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer look at the 5 pillar...
September 14, 2021
The potential for licensing a brand is exciting! Marketers and business owners often have an inkling that their brand could be lic...
August 24, 2021
Ready to take a look at licensing through a data-driven lens? Today, we’re digging into the data behind the licensing industry wit...
August 4, 2021