blog

the imc blog

Filters

  • Why IMC Licensing?

    So, you’re looking for a licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing the ch...

    IMC Licensing

    July 23, 2020

  • Understanding Retail Marketing | Randy Golenberg, Spark Your Brand

    On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to d...

    IMC Licensing

    July 23, 2020

  • The Power of a Style Guide for Your Licensing Program | Tom Froberg, StyleWorks

    On this episode of The Brand Licensing Podcast, we are joined by Partner and Creative Director of StyleWorks, Tom Frober...

    IMC Licensing

    July 23, 2020

  • Managing Licensing Programs with CRM Software | Nate Cavanaugh, Brainbase

    Joining us on The Brand Licensing Podcast is co-founder and CEO of Brainbase, Nate Cavanaugh. On this episode, we t...

    IMC Licensing

    July 23, 2020

  • The Brand Licensing Podcast Official Launch

    It’s launch day! The Brand Licensing Podcast is officially live to listeners, and we couldn’t be more excited. Chec...

    IMC Licensing

    July 23, 2020

  • The Brand Licensing Podcast – Launch Lineup

    We’re counting down the days until the launch of The Brand Licensing Podcast and can’t wait to share our upcoming episodes! From s...

    IMC Licensing

    July 23, 2020

  • Introducing The Brand Licensing Podcast

    Our team is excited to announce the launch of The Brand Licensing Podcast. The podcast will be available across str...

    IMC Licensing

    July 23, 2020

  • IMC’s Program Management Services

    Once we’ve executed a thoughtful licensing strategy  and connected you with the perfect licensee via our  solicitation s...

    Julie Brown

    July 23, 2020

  • Restaurant Licensing: Product Extension Strategy Approach

    We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:...

    Emily Wickerham Randles

    May 27, 2020