As a licensor, you have high expectations of your licensees. And you should! You manage a leading brand and business in your category and should require the highest standards of your licensees. In exchange for your leading brand name, you expect…
Originally from RapSnacks.net. New York, NY (December 6, 2019) – This January, Rap Snacks, the official “Snack of Hip Hop,” launches the Rap Snacks ICON line featuring The Notorious B.I.G. with chip flavors, the Big Poppa Cookout BBQ Sauce potato…
We recently attended the 70th Outdoor Retailer show in Denver, CO. Outdoor Retailer happens twice a year. There is a summer show and a winter show. The winter show featured gear for skiing, snowboarding, climbing, and everything in-between these winter…
We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes something like this. “Hi, I am calling because I want to talk to you about licensing my product. I have…
Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of…
It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management. The high level and more obvious sections of the contract are usually…
Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts. How to calculate Guaranteed Minimum Royalties (GMRs). The industry standard Guaranteed…
