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  • Debunking CPG Licensing Myths

    Debunking licensing myths is a familiar topic of conversation for the IMC team. From prospective client pitches to onboarding a cl...

    Julie Brown

    November 16, 2020

  • Is Your Brand Ready for Licensing?

    Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...

    Julie Brown

    October 7, 2020

  • Why Do I Need a Licensing Agency?

    Using a licensing agency versus building a licensing program in-house is similar to a house project – you can...

    Emily Wickerham Randles

    September 21, 2020

  • IMC Licensing Named Top 25 Global Licensing Agent

    IMC Licensing is thrilled to be recognized by License Global as a Top 25 Global Licensing Agent. On this year’s list, our ag...

    IMC Licensing

    September 10, 2020

  • A Fresh Perspective on Licensing | Lauren DeLapa, IMC Licensing

    On the latest installment of The Brand Licensing Podcast, we’re sitting down with Lauren DeLapa from IMC Licensing....

    IMC Licensing

    September 9, 2020

  • IMC’s Proven Deal Process

    Wading into the licensing pool can be pretty intimidating. On one hand, you think you should understand every aspect, but on...

    Emily Wickerham Randles

    August 19, 2020

  • Pet Licensing in the Pandemic | Steven Shweky, Fetch for Pets

    On the latest episode of The Brand Licensing Podcast, we’re sitting down with Steven Shweky, President of Fetch for Pets, to...

    IMC Licensing

    August 10, 2020

  • Why IMC Licensing?

    So, you’re looking for a licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing the ch...

    IMC Licensing

    July 23, 2020

  • Understanding Retail Marketing | Randy Golenberg, Spark Your Brand

    On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to d...

    IMC Licensing

    July 23, 2020