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  • That’s a wrap on Licensing Expo 2022

    It’s been just two weeks since we attended Licensing Expo 2022 and we’re still reveling in the excitement of seeing our colleagues...

    Julie Brown

    June 8, 2022

  • Is Your Brand Ready for Licensing?

    Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...

    Julie Brown

    May 19, 2022

  • Lessons from 25 years of Brand Licensing

    IMC Licensing just turned 25, an anniversary that offers a good time to take stock on everything we’ve done and learned since 1997...

    Stephen Reily

    April 7, 2022

  • Trends in Royalty Rates and Guarantees

    Signs of economic recovery are emerging. As we’re eager to move on from the pandemic, companies are still managing many of i...

    Julie Brown

    February 25, 2022

  • The Top 5 Reasons You Should License Your Brand

    Why license? Our list of reasons could go on and on, but today, we’re starting with the top 5 reasons you should consider brand li...

    IMC Licensing

    December 12, 2021

  • How to Resource your Licensing Program

    Are you a brand owner who is considering a licensing program for your brand? While many think it’s a quick process to begin,...

    Julie Brown

    October 28, 2021

  • The 5 Pillars of Successful Licensing | Featuring the IMC Team

    Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer look at the 5 pillar...

    The Brand Licensing Podcast

    September 14, 2021

  • The 5 Pillars of Successful Licensing

    The potential for licensing a brand is exciting! Marketers and business owners often have an inkling that their brand could be lic...

    IMC Licensing

    August 24, 2021

  • Licensing Through a Data-Driven Lens | Gary Symons, The Licensing Letter

    Ready to take a look at licensing through a data-driven lens? Today, we’re digging into the data behind the licensing industry wit...

    The Brand Licensing Podcast

    August 4, 2021