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  • Long-Term Licensing or Short-Term Licensing: Which is Right for You?

    Being the dynamic tool it is, licensing can be tailored to fit the needs of any brand. But which is best for you? Playing the long...

    Lauren DeLapa

    July 15, 2021

  • 14 Industry Insights from Today’s Top Experts | Season 1 Highlight Episode

    Today marks one year of The Brand Licensing Podcast! To celebrate, we’re looking back at our first season...

    The Brand Licensing Podcast

    July 6, 2021

  • IMC Licensing Named on License Global’s Top 20 Global Licensing Agent List

    IMC Licensing is thrilled to be recognized on License Global‘s Top 20 Global Licensing Agent List for 2020. We’re hono...

    IMC Licensing

    June 30, 2021

  • Bringing Digital Brands from Screen to Shelf | Taylor Carlson, Group Nine Media

    For digital media firms, licensing has become a secret weapon. Group Nine Media’s VP of Brand Development, Tay...

    The Brand Licensing Podcast

    June 18, 2021

  • Interested in Licensing Your CPG Brand in International Markets? It’s Not as Easy as You May Think.

    What are your international capabilities? It’s a common question we get from CPG brand owners when evaluating licensing agen...

    IMC Licensing

    June 15, 2021

  • Breaking Down Licensing Models, Part Two: Mono-Branded Vs. Co-Branded Products

    Mono-branded vs. co-branded – what’s the difference? And how do you know which approach is right for your brand or licensing progr...

    Lauren DeLapa

    June 7, 2021

  • Managing Licensing Programs in Multiple Markets | Timo Olkkola, Flowhaven

    Today, we’re welcoming Timo Olkkola to the podcast! As CCO and Co-founder of Flowhaven, Timo will be sharing his insights on inter...

    The Brand Licensing Podcast

    May 28, 2021

  • Food and Makeup Brands are Hungry for Buzzworthy Brand Collaborations

    In 1975, Lip Smackers licensed the iconic Dr. Pepper brand for their flavored lip balm line, being the fi...

    Emily Wickerham Randles

    May 26, 2021

  • How Risky is Brand Licensing | Emily Wickerham Randles, IMC Licensing

    Worried that licensing is too risky for your brand? Host of The Brand Licensing Podcast, Emily Wickerham Randles, is...

    The Brand Licensing Podcast

    May 14, 2021