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11.18.2020
The Brand Licensing Podcast
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Debunking licensing myths is a familiar topic of conversation for the IMC team. From prospective client pitches to onboarding a cl...
November 16, 2020
Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the benefits of licensing...
October 7, 2020
Using a licensing agency versus building a licensing program in-house is similar to a house project – you can...
September 21, 2020
IMC Licensing is thrilled to be recognized by License Global as a Top 25 Global Licensing Agent. On this year’s list, our ag...
September 10, 2020
On the latest installment of The Brand Licensing Podcast, we’re sitting down with Lauren DeLapa from IMC Licensing....
September 9, 2020
Wading into the licensing pool can be pretty intimidating. On one hand, you think you should understand every aspect, but on...
August 19, 2020
On the latest episode of The Brand Licensing Podcast, we’re sitting down with Steven Shweky, President of Fetch for Pets, to...
August 10, 2020
So, you’re looking for a licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing the ch...
July 23, 2020
On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to d...
July 23, 2020