Blog

Understanding Retail Marketing | Randy Golenberg, Spark Your Brand

On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to discuss the nitty-gritty of retail marketing.  Randy Golenberg has over 25 years’ experience in retail marketing. He cut his teeth working for the family business, where…

The Power of a Style Guide for Your Licensing Program | Tom Froberg, StyleWorks

On this episode of The Brand Licensing Podcast, we are joined by Partner and Creative Director of StyleWorks, Tom Froberg. Our conversation dives deep into the power of strong style guides and how brands can benefit from marketing. Tom cofounded Frederick & Froberg Design Offices in 1987, where…

Managing Licensing Programs with CRM Software | Nate Cavanaugh, Brainbase

Joining us on The Brand Licensing Podcast is co-founder and CEO of Brainbase, Nate Cavanaugh. On this episode, we take a closer look at CRM software and how technology can strengthen your licensing relationships. Nate Cavanaugh is the co-founder and CEO of Brainbase, a platform that…

The Brand Licensing Podcast – Launch Lineup

We're counting down the days until the launch of The Brand Licensing Podcast and can't wait to share our upcoming episodes! From software to style guides, the launch lineup is jam-packed with guests from across the licensing industry. Check out…

Introducing The Brand Licensing Podcast

Our team is excited to announce the launch of The Brand Licensing Podcast. The podcast will be available across streaming platforms on July 6, 2020. At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and…

IMC’s Program Management Services

Once we’ve executed a thoughtful licensing strategy  and connected you with the perfect licensee via our  solicitation services, we don’t ghost. We’re in it for the long haul, with conviction. We’re deeply passionate about our licensing programs and the value we bring to our…

Restaurant Licensing: Product Extension Strategy Approach

We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  Big deals  Product on shelf this year   Not to license rolls or any of their “signature products”  I was really struggling with their third demand. Their buttery…

IMC’s Licensing Solicitation Services

So, you’re looking to jump into licensing solicitation and start your search for potential partners. Where do you begin? This is where we come into the picture! At IMC, we offer up our expertise and handle solicitation efforts to help you find the perfect partnerships for your Brand.  If you’re ready to jump into…