Working With Licensing Agents and Consultants

Licensing agencies and consultants can play a central role in the development of an effective licensing program. Whether your company enjoys a long lasting and mutually beneficial business relationship with a licensing agency, or if your firm is interested in…

National Brands, Private Label and Licensing

During a panel discussion about product innovation at the 2009 Grocery Manufacturers Association’s Merchandising, Sales and Marketing Conference, one participant gave a glimpse into why retailers continue to propagate, then populate their shelves with new products under store and owned…

Food for Thought (on Food and Beverage Licensing)

Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and even Sunkist soda. None of these products are made by the companies that own  those brands. Pay attention and you…