In The Press: IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand

CONTACT:Emily Wickerham RandlesIMC Licensingerandles@imclicensing.com1-502-272-2406 IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand IMC Licensing is proud to announce its representation of the Parisian Fashion brand ELEVENPARIS. Since launching in 2003, ELEVENPARIS has become a global fashion brand with a long…

In the Press: Biggie Smalls Launches Snack Line Through Licensing Deal with Rap Snacks

Originally from RapSnacks.net. New York, NY (December 6, 2019) – This January, Rap Snacks, the official “Snack of Hip Hop,” launches the Rap Snacks ICON line featuring The Notorious B.I.G. with chip flavors, the Big Poppa Cookout BBQ Sauce potato…

It’s Cool To Be Healthy: How Marketing Saved Wellness’ Business Model

Is cheesecake the new tobacco?  That’s a question asked that has highlighted both good news –the New York Times last week, Americans Are Finally Eating Less -- and bad news – that the Cheesecake Factory has a single entrée that is 2370 calories. The…

Rethinking the 4 P’s for a Digital World

Since Jerome McCarthy laid out the Four P’s in 1962, we've been able to take for granted that a successful marketing strategy can be built on four elements: Product, Price, Place, and Promotion; it’s a formula that has stood the…

Lowe’s OSHbot: The Robot Holiday Sales Associate

When Orchard Supply Warehouse, a California based home improvement and gardening retailer, was purchased by Lowe’s last year, its employees probably expected the changes that typically come with new ownership. What they probably didn't expect was to become the pilot…

4 Keys to a Knockout Private Label Program

Gil Phillips, Vice President of Corporate Brands at Kroger told the Cincinnati Enquirer about their house brand strategy, “We’re not offering knock-off versions. We want to be a knockout.” In the past 10 years, while our economy has struggled to make a…