Understanding Retail Marketing | Randy Golenberg, Spark Your Brand

On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to discuss the nitty-gritty of retail marketing.  Randy Golenberg has over 25 years’ experience in retail marketing. He cut his teeth working for the family business, where…

The Power of a Style Guide for Your Licensing Program | Tom Froberg, StyleWorks

On this episode of The Brand Licensing Podcast, we are joined by Partner and Creative Director of StyleWorks, Tom Froberg. Our conversation dives deep into the power of strong style guides and how brands can benefit from marketing. Tom cofounded Frederick & Froberg Design Offices in 1987, where…

Managing Licensing Programs with CRM Software | Nate Cavanaugh, Brainbase

Joining us on The Brand Licensing Podcast is co-founder and CEO of Brainbase, Nate Cavanaugh. On this episode, we take a closer look at CRM software and how technology can strengthen your licensing relationships. Nate Cavanaugh is the co-founder and CEO of Brainbase, a platform that…

The Brand Licensing Podcast – Launch Lineup

We're counting down the days until the launch of The Brand Licensing Podcast and can't wait to share our upcoming episodes! From software to style guides, the launch lineup is jam-packed with guests from across the licensing industry. Check out…

Introducing The Brand Licensing Podcast

Our team is excited to announce the launch of The Brand Licensing Podcast. The podcast will be available across streaming platforms on July 6, 2020. At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and…

In The Press: IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand

CONTACT:Emily Wickerham RandlesIMC Licensingerandles@imclicensing.com1-502-272-2406 IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand IMC Licensing is proud to announce its representation of the Parisian Fashion brand ELEVENPARIS. Since launching in 2003, ELEVENPARIS has become a global fashion brand with a long…

In the Press: Biggie Smalls Launches Snack Line Through Licensing Deal with Rap Snacks

Originally from RapSnacks.net. New York, NY (December 6, 2019) – This January, Rap Snacks, the official “Snack of Hip Hop,” launches the Rap Snacks ICON line featuring The Notorious B.I.G. with chip flavors, the Big Poppa Cookout BBQ Sauce potato…

It’s Cool To Be Healthy: How Marketing Saved Wellness’ Business Model

Is cheesecake the new tobacco?  That’s a question asked that has highlighted both good news –the New York Times last week, Americans Are Finally Eating Less -- and bad news – that the Cheesecake Factory has a single entrée that is 2370 calories. The…