Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay. The show offers something for everyone: For training there’s Licensing University workshopsFor cocktails there’s the Opening Night PartyFor deals there’s the exhibit hall and match making serviceFor bragging rights…

Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant Did you ever think you would buy toilet paper on your phone? Neither did supermarkets. Did you ever think you would be sleeping in a total stranger’s apartment when you travel? Neither did hotels. Over the…

2nd Annual Licensing Summit in New York

It was our first year attending the 2nd annual Licensing Summit in New York and we’re so glad we added this conference to our schedules.  We were anxious to get back to NYC to network with our industry colleagues and this conference did…

Donald Trump: How a Presidential Campaign Helps (and Maybe Hurts) a Licensed Brand

As election year 2016 rolls on, and Donald Trump the presidential candidate delivers a new surprise every day, it’s worth taking some time to consider Donald Trump the brand and the lessons his campaign offers us for brand management and…

A product launch hits close to home: Introducing the new line of AT&T mhealth Baby Monitors

As a licensing program manager, I always get excited for a new product launch at retail.  Licensees, licensors, agents, manufacturers, PR teams, and quality assurance teams (to name just a few of those involved) have worked collaboratively for months and…