How Accountants Will Change the Face of Trademark Licensing

As the licensing industry frets about whether the biggest event of the year will be the performance of Harry Potter at retail or Ford’s acquisition of The Beanstalk Group, too many people have ignored a change in accounting rules that…

License Agreements: Partnerships Worth Getting Right

Whenever you see a licensor and licensee in litigation with each other you should assume that something has gone wrong – very wrong.  I have had to terminate some license agreements for my clients, but I have never had to…

How Many People Does it take to Screw in a Trademark Licensing Agreement

Because so many brand owners fail to appreciate how important licensing can be for their brand, many of those who do license choose to license cheaply.  Licensing cheaply usually means paying people too little, or paying too few people, to…

Developing Branded Consumer Products like Consumer Products

Last month I described how companies find themselves distributing or authorizing branded products that either weaken the protection of their trademark, violate the positioning of their brand, or both.  Licensing is sometimes blamed for producing an indiscriminate number of products…

Why Most Companies have Too Many Licensors

If you looked to a corporation’s internal licensing department for evidence of trademark usage and enforcement, as well as development of products well-adapted to the brand, you would usually be impressed. But if you scratched even lightly beneath that surface,…

Licensing Corporate Brands and Trademarks: Knowing What it Should Cost

As someone who runs a licensing agency for the owners of brands and trademarks, I can be expected to argue that brand owners should always hire agents.  Not so.  They should generally do so, but not because it’s the only…