Restaurant Licensing: Product Extension Strategy Approach

We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  Big deals  Product on shelf this year   Not to license rolls or any of their “signature products”  I was really struggling with their third demand. Their buttery…

Trends in the Outdoor Industry & How Brand Licensing Can Help Fuel Growth

We recently attended the 70th Outdoor Retailer show in Denver, CO. Outdoor Retailer happens twice a year. There is a summer show and a winter show. The winter show featured gear for skiing, snowboarding, climbing, and everything in-between these winter…

Brand Licensing vs. Patent Licensing – How to launch a new product through Licensing

We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes something like this.  “Hi, I am calling because I want to talk to you about licensing my product. I have…

Royalty Accounting – The Basics – What You Need to Know

Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of…

Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts. How to calculate Guaranteed Minimum Royalties (GMRs). The industry standard Guaranteed…

Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay. The show offers something for everyone: For training there’s Licensing University workshopsFor cocktails there’s the Opening Night PartyFor deals there’s the exhibit hall and match making serviceFor bragging rights…